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Investment Capital
If you start your own business, you commit time, talents and resources to invest in successful business. You authorize spending plan, ask your bank, credit card companies, friends, family, co-workers that companies keep their business plan and implement your marketing plan. Either. You must determine where you argue your business competition, you must invest more resources? To increase flexibility, what should be the priorities for investment: Mark of capital and human capital, physical capital Capital followed in the bottom of the list.
Brand Equity: Invest more in their market and their marketing. In this regard, only a small group to focus on potential clients. Doing business from satisfied customers. So much so, that may be evidence or speakers for future sales. Remember, the transfer of the utility value of relationships.
Human Capital: It’s his team and his career is on board. Only hire stars, no matter what. Use only the experts in the leading roles in your company. For other positions, finding a great talent, vision can form and move to meet the needs of society.
In addition, construction of a stellar board of directors or executive committee. An advisory board is usually to help for free, while a board of directors is paid. The key is to involve the opinion leaders in their market niche has become the first users of that product or service and fight for their networks significantly.
Working capital: The minimum investment here, because there is no value to the company or product. Wire cash instead of credit actually slow down time to market. This could be an error if the critical point is that racing competition in the market.
Physical capital: the minimum investment here, because not to sell the bricks and mortar of the product. Yes, you need a roof and windows, do not lick (I have worked with many start-ups in the old mills, the basic design of workstations is leaking and dripping.) . Do not be stingy. And you need to make art materials and amenities for each of high productivity. Cost-effectiveness must be evaluated here.
When you invest in your business, know that you can not manage everything, but you can manage the value equation for each investment. Make sure that the commercial value is honored to win the business with each sale.
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